Karen Blackwell – Personal Brand Shoot

Karen came to me for her brand photoshoot. She wanted to show her fun and friendly personality while also showing her brand values which are steeped in integrity honesty and trustworthiness. Showing her personality was key as she wanted to attract like-minded clients. She also wanted to look approachable and confident. Brand Photoshoot Objective: To...

5 Ways to make your brand stand out.

In the current market where more and more businesses are starting up or getting more tech-savvy and showing up online. It is more important than ever to make sure that make your brand stand out. When you work in your brand on a daily basis, it can often be difficult to see the bigger picture....

What to wear to a personal branding photoshoot.

When planning a brand shoot, preparation is everything. Planning what to wear to a personal branding photoshoot is an important part of getting your brand photography right. Thinking about what colours to wear and what outfits and having a plan will ensure you are not only organised on the day but you will feel prepared....

Creating a kickass tagline…

Creating a kickass tagline, phrase or title can give understanding or meaning to what you do – especially if you have a brand name that doesn’t mean something to someone. So for example I use my name as my business name, which means nothing to those that are coming into contact with my business for...

7 Objections I hear for not having a personal brand shoot.

In my business, I always hear objections to having a personal brand shoot. To be completely honest, I felt the same way before I had mine. When I had my personal brand photoshoot, it helped me in ways I never could have conceived until I actually had one. I found every excuse under the sun...

How to strengthen your Brand on Social Media.

First impressions count. Whether it is face to face, over zoom or through your social media. People will quickly form an opinion about you based on their first impression of you. The reality is that social media plays a major role in how you are perceived before potential clients even interact with or meet you....

What is personal branding?

A PERSONAL BRAND IS EVERYTHING THAT ENCOMPASSES YOU. IT’S YOUR STORY, YOUR PURPOSE, YOUR MISSION, AND ALL THAT YOU STAND FOR. Personal branding is the practice of people marketing themselves and their businesses as brands. It’s your personal brand that needs to be perfectly portrayed in all of your communications with your clients. Your visual...

Creating a Mood Board for your brand.

Creating a Brand Mood Board is a great way to help you understand what you want your brand to look and feel like. Whether you are just starting out or are thinking of rebranding, pulling a Mood Board together is going to help you visualize your brand. If you are using a graphic designer to...