A PERSONAL BRAND IS EVERYTHING THAT ENCOMPASSES YOU.
IT’S YOUR STORY, YOUR PURPOSE, YOUR MISSION, AND ALL THAT YOU STAND FOR.
Personal branding is the practice of people marketing themselves and their businesses as brands. It’s your personal brand that needs to be perfectly portrayed in all of your communications with your clients.
Your visual communications make up a big part of this. Every visual that your clients or potential clients see should perfectly reflect your brand. It should be strong, striking, appealing, and consistent.
For instance, if you are a premium level coach and you are mentoring high-flying female entrepreneurs. You want to help them to create success in their business with balance and happiness in their lives. Your brand visuals, including your photography, need to shout premium, high-end. They need to be striking and attractive to your ideal clients and they need to communicate success, happiness, and balance.
TELL YOUR STORY
Telling your story is a powerful tool for connecting with your audience. It allows you to narrate the story and help them to get to know you on a more personal level. Tell your story and show elements of yourself, your values and your personality. Talk about your purpose, things that will appeal to and attract your ideal client.
Clients will want to book you and or work with you, when they get to know, like, and trust you. Ensure that your brand visuals perfectly show you, your story, your purpose and your values.
USE PERSONAL BRANDING TO BUILD KNOW, LIKE AND TRUST
Your ideal clients will get to know, like, and trust you. They will feel comfortable and compelled to book your services or buy your products. Therefore it is imperative that all of your visuals are completely on-brand. So that they attract your ideal client.
I recently read a book called “Building a Story Brand” by Donald Miller it was very powerful and I can see how you could use it to attract your ideal client.
YOUR PERSONAL BRANDING PHOTOGRAPHY IS CRUCIAL IN ATTRACTING YOUR IDEAL CLIENT.
It should show exactly what you’re about and who you are and what you’re offering. Your photography must be professional looking and high quality. It should be consistent in look, tone, and feel. That way it will perfectly portray your brand values and be attractive to your ideal client. Confused clients don’t buy. Your message and your visuals need to be consistent and clear when communicating with your clients.
If you would like to know more about personal branding and how it can help you grow your business then please get in touch. I would love to hear from you.