When planning a brand shoot, preparation is everything. Planning what to wear to a personal branding photoshoot is an important part of getting your brand photography right. Thinking about what colours to wear and what outfits and having a plan will ensure you are not only organised on the day but you will feel prepared. That will help you to relax. If you often wear heels in business but not at home, then let’s look for a location more suited to heels and then you can kick them off when you do some more relaxed photos at home.
You want to tell your story with these images so make sure what you wearing feels authentic to you and the message you want to convey. Confidence and comfort is key to looking good in your photos so make sure you wear something that you feel good in.
First impressions count and your headshot or branding photography are often the first introduction potential clients will have with you so you want to make sure it is right.
Keep it simple.
I always say play to your strengths and keep it simple. Wear something that you are confident and comfortable in. Think about the message you want to send. Is it formal or relaxed? Dress appropriatlely.
Add some colour
Don’t be afraid to throw in some colour! Although neutrals also look great, adding some colour gives an impact to your photos. Colour can transform your look and give your photos some punch. If you have ever been to a personal stylist or colour consultant then I would recommend you stick to their advice and wear the colours they recommend but if you are unsure make sure you choose a colour that you would normally wear or look good in.
Think about your branding colours! Adding a touch of your branding colours to your outfit or props can really give you a cohesive look if using the images on you website or social media. But don’t wear a yellow dress just because it is your brand colour if it makes you look washed out. You can always add a touch of colour in accessories.
Don’t forget to accessorize
Adding accessories can add another dimension to your look or can add to the story of who you are. Whether it is a handbag, some earrings or jewellery – this can make your look more polished. Accessories make outfits look fun and interesting and give you a more polished look. Use them to show your personality, so that potential clients can connect with you on a deeper level. Have a play with a few different accessories and see if your outfit looks better with or without it.
Stay away from big logos!
Big logos or branding can make your images date much quicker and I would recommend staying away from anything that is too branded. Small branding is fine
The power of layers.
Layers are a great way to change up your look without having to get completely changed. This helps when you are shooting on location. Things like scarves, cardigans and jackets can be good additions that you can take on and off. They are also a great way to add some shape to an outfit. Things like a denim jacket can give a waistline to a long floaty dress.
Get some inspiration.
I love pinterest – I use it for so many things. It is a great place to get some pinspiration for what to wear on your branding shoot. It also will give you some ideas on how to pose for your photos which can help you feel more confident on the day.
Planning what to wear to a personal branding photoshoot.
Planning what to wear ahead of your shoot is going to make you feel more confident and organised on the day. Lay each outfit on the bed and take a phone snap or pop it on and photograph yourself in the mirror so that you know exactly what you are wearing for each look. If you have purchased new items, try them on before and remove any tags etc.
When planning each outfit, try to incorporate some variety in outfit types, rather than just wearing jeans with multiple different tops, try adding a dress or some tailored trousers or a pencil skirt with a blouse, or a jumpsuit. This will help you show your personality and share something a little more personal with your clients. It will also give you more variety to your images for various uses.
I hope you have found my tips useful for what to wear for your branding photos. If you would like to find out more about booking a personal branding photography session with me then please contact me.